Product Advertisement Project

ASSIGNMENT PURPOSE:
To design and produce material promoting an existing Product to a specific targeted market audience .

SKILLS AND KNOWLEDGE TO BE TESTED:
Design, graphics and layout skills used to create a promotional material. Design students will
create a theme and visual concept that will be applied to 3 Promotional pieces.

1) A Poster (10X16)
2) A Magazine Cover featuring the product (front cover only)
3) Choose one (1) of the following as your third
item:
i) T-shirt (8” wide by 8” high)
ii) Button (5” x 5” maximum)
iii) Website (home page only) (8” wide by 6” high)

Product logo and tag lines are required graphic element.
Also required is a Christmas theme

Additional copy, text, and images should be included to support the concept/theme.
All material must reflect the theme and be consistent in content. The design used must be
the original and creative work of the individual.

Any other stock photography and illustration that are not created by you will not be acceptable and will receive a zero mark. All photography and illustrations must be original and in full colour. A min of 10 original photograph must be submitted on a CDR.

The poster dimensions: 10” by 16” to allow for full bleed and trim. The poster can be
either horizontal or vertical. The brochure cover dimensions: 3.7” wide by 8.5” high
The t-shirt dimensions: 8” wide by 8” high
The button dimensions: 5” x 5” maximum
The webpage dimensions: 8” wide by 6” high
Trim all pieces to their correct size. No white border should be visible unless it is part of
the design

The three (3) pieces are to be mounted on a black
Display Board: 30” by 20”

All dimensions will be measured and marked accordingly.

Due date: TBA

Resources and Ideas:
1) Christmas theme: http://www.emuti.com/Collection-Christmas-2010-WoodlandsBrown.html