Notes on Digital Photography Workshop April 30th George Brown College

Some helpful links:

1. www.photoshopuser.com
2. www.dpreview.com
3. www.lightroomuser.com

Shot in Raw files/Process Raw files

Camera raw file formats contain unprocessed data from a digital camera’s sensor. Most camera manufacturers save image data in a proprietary camera format. Lightroom reads the data from most cameras and processes it into a full color photo. You use the controls in the Develop module to process and interpret the raw image data for your photo.

DNG files

The Digital Negative (DNG) is a publicly available archival format for raw files generated by digital cameras. By addressing the lack of an open standard for the raw files created by individual camera models, DNG helps ensure that photographers will be able to access their files in the future. You can convert proprietary raw files to DNG from within Lightroom.

Jpeg Files

Joint Photographic Experts Group (JPEG) format is commonly used to display photographs and other continuous-tone images in web photo galleries, slideshows, presentations, and other online services. JPEG retains all color information in an RGB image but compresses file size by selectively discarding data. A JPEG image is automatically decompressed when opened. In most cases, the Best Quality setting produces a result indistinguishable from the original.

TIFF format (Tagged-Image File Format)

(TIFF, TIF) is used to exchange files between applications and computer platforms. TIFF is a flexible bitmap image format supported by virtually all paint, image-editing, and page-layout applications. Also, virtually all desktop scanners can produce TIFF images. Lightroom supports large documents saved in TIFF format (up to 100 million pixels with pixel dimensions of no more than 10,000 on a side). However, most other applications, including older versions of Photoshop (pre-Photoshop CS), do not support documents with file sizes greater than 2 GB.The TIFF format provides greater compression and industry compatibility than Photoshop format (PSD), and is the recommended format for exchanging files between Lightroom and Photoshop. In Lightroom, you can export TIFF image files with a bit depth of 8 bits or 16 bits per channel.

Flash Portfolio Website

Using Flash MX create a interactive Website that shows all your graphic assignments in this course. Your interactive Website should have the following components:

1)Splash page
2)Home page
3)About Me page
4)Portfolio (must be done as a MovieReel)

Good Luck:)

McLuhan Yearbook Cover Assignment

"They say you can’t judge a book by its cover, but a good cover will help you sell more books."

Using Adobe Photoshop or CorelDraw, create a cover for the Notre Dame High School Yearbook. Take the suggested theme of the yearbook below and create—to the best of your abilities—a yearbook cover that will grab the reader’s attention.

Think of the school population and create a cover that will appeal to most of the students at Notre Dame. It is impossible to appeal to every student but try. When creating the cover, remember that the theme will have to be carried out throughout the book and of course, it has to be school appropriate.

The Cover
♦ 8.5 x 11 on white, blank paper (the actual cover will be a bit bigger)
♦ 300 DPI and in CMYK Colour Space
♦ The cover MUST have a central focus
♦ Should include the following Info:
Notre Dame High School
2010-2011
School crest and motto(option)

Themes:
A time for change
A galaxy of possibilities
A glance back
A gold standard
Above the crowd
Absence of moderation
Abstractions
etc...
or make up your own theme:)

Portrait using types and fonts

Brief Instructions:

Using only Types and Fonts create a portrait of yourself or someone. You must use CorelDraw and the workspace dimensions are 8.5 X11 inches. For your reference, I have attached examples.

Multicultural Festival Poster Assignment

PURPOSE OF THE ASSIGNMENT:
To design and produce material promoting Multiculturalism to students, aged 16 -21


SKILLS AND KNOWLEDGE TO BE TESTED:
Design, graphics and layout skills used to create a promotional material. Participants will create a theme and visual concept: “Multicultural Festival” Poster Assignment due by 3:30pm Wednesday March 24th, 2010

Your task: is to create a Poster for Notre Dame Multicultural festival. The Poster must have the title, “Multicultural Festival” and logos (TCDSB logo, McLuhan crest, and our sponsor's logo)

Info: Friday May 7th
12(noon) to 4pm
Cost $5.00

All material must reflect the theme and be consistent in content. The design used must be
the original and creative work of the individual competitor.

Stock photography and illustration are acceptable, as well generated by hand or by using
electronic equipment and appropriate software. Full colour may be used

The poster dimensions: 10” by 16” to allow for full bleed and trim. The poster can be
either horizontal or vertical.

"Smashed" Poster Assignment

PURPOSE OF THE ASSIGNMENT:

To design and produce material promoting Against Drinking and Driving to students, aged 16 -21

SKILLS AND KNOWLEDGE TO BE TESTED:

Design, graphics and layout skills used to create a promotional material. Participants will

create a theme and visual concept.

“Smashed!” Poster Assignment

due by 3:30pm Sunday March 26^th, 2010

Mothers Against Drinking and Driving, The National Highway Traffic Safety Administration (NHTSA) and the Toronto Police are dedicated to keeping the roadway clear of drunk drivers this Summer holiday and, as a result, they have created a number of promotional posters for bars, restaurants and retail establishments. These posters are designed to warn people against the dangers of drunk driving and do it by incorporating a bit of holiday flair in their message.

Your task: is to create a Poster for this Campaign with the provided images. The Poster must have the title, “Smashed” and the following MADD and Toronto Police logos.

All material must reflect the theme and be consistent in content. The design used must be

the original and creative work of the individual competitor.

Stock photography and illustration are acceptable, as well generated by hand or by using

electronic equipment and appropriate software. Full colour may be used

The poster dimensions: 10” by 16” to allow for full bleed and trim. The poster can be

either horizontal or vertical.