Snowboard Design

Create a graphic design for your own Snowboard

Resources:http://www.jorgefino.com/

Product Advertisement Project

ASSIGNMENT PURPOSE:
To design and produce material promoting an existing Product to a specific targeted market audience .

SKILLS AND KNOWLEDGE TO BE TESTED:
Design, graphics and layout skills used to create a promotional material. Design students will
create a theme and visual concept that will be applied to 3 Promotional pieces.

1) A Poster (10X16)
2) A Magazine Cover featuring the product (front cover only)
3) Choose one (1) of the following as your third
item:
i) T-shirt (8” wide by 8” high)
ii) Button (5” x 5” maximum)
iii) Website (home page only) (8” wide by 6” high)

Product logo and tag lines are required graphic element.
Also required is a Christmas theme

Additional copy, text, and images should be included to support the concept/theme.
All material must reflect the theme and be consistent in content. The design used must be
the original and creative work of the individual.

Any other stock photography and illustration that are not created by you will not be acceptable and will receive a zero mark. All photography and illustrations must be original and in full colour. A min of 10 original photograph must be submitted on a CDR.

The poster dimensions: 10” by 16” to allow for full bleed and trim. The poster can be
either horizontal or vertical. The brochure cover dimensions: 3.7” wide by 8.5” high
The t-shirt dimensions: 8” wide by 8” high
The button dimensions: 5” x 5” maximum
The webpage dimensions: 8” wide by 6” high
Trim all pieces to their correct size. No white border should be visible unless it is part of
the design

The three (3) pieces are to be mounted on a black
Display Board: 30” by 20”

All dimensions will be measured and marked accordingly.

Due date: TBA

Resources and Ideas:
1) Christmas theme: http://www.emuti.com/Collection-Christmas-2010-WoodlandsBrown.html

Type Face: A self portrait using types and fonts Project

Instructions: Due date: Dec 15th, 2010

Using only Types and Fonts create a self portrait of yourself. You must use Adobe Illustrator or CorelDraw and the workspace dimensions are 8.5 X11 inches. For your reference, I have attached examples.

Create a Slick Business Card Design with Stunning Typography

Whatever profession you’re in, there’ll come a time when you’ll need your own business card. This graphic design tutorial will show you a way to create a standard two-sided business card design in Adobe Photoshop that you can take to your printer.

Your task is to complete the tutorial and create your business card and letter head Due date: TBA

Tutorial:

sixrevisions.com/tutorials/photoshop-tutorials/create-a-slick-business-card-design-with-stunning-typography/

Graphic Design Rubric

Yearbook Cover Design Assignment-Due date Oct 19th

Creating the cover of your yearbook will be one of the most important jobs you take on during the year. After all, the cover will almost always be the first element of the book that readers will see.

Whether you work with one of the designers from Herff Jones Creative Services Department on a custom cover or you design the cover yourself, you will need ideas. Which is where the Cover Gallery comes in. Scroll through and take a look at some of the covers that were created last year.

Final due date: Your task is to complete a Yearbook Cover design by Tuesday Oct 19th. Class presentation and critique 10%.

Requirements:

• Theme or Concept: must come up with either one and present it to the class bu Oct 19th
  
• Must have the school name and year on the book: Marshall McLuhan 2010/2011
  
• Size: 8 1/2 X 11 (front cover)
• Size: 8 1/2 X 11 (back cover)
• 1 1/2 inches for spine
  
• Must be in Vector format (CorelDraw) or if you use Photoshop the resolution must be 300 dpi minimum
  

Resource Links:

1. Walsworth Yearbooks
   
2. http://www.yearbooks.biz/?event=Showcase.Gallery&category=1
3. http://yearbooks.lifetouch.com/get-ideas

Gap to Scrap New Logo, Return to Old Design-- News release

NEW YORK (AdAge.com) -- Just four days after confirming its surprise new logo was, in fact, legit, Gap is returning to its old design, Ad Age has learned. The announcement is expected to be made at 4:30 Pacific Time today on the brand's Facebook page.

Marka Hansen, Gap North America president, informed the company's marketing department this afternoon of the change, acknowledging that the switch was a mistake and that the company would be tabling any changes for the foreseeable future.

The logo, created by New York agency Laird & Partners, was intended to be a long-term commitment for the brand with a nod to the future. Ms. Hansen's about-face about the Gap's new logo was foreshadowed by a blog post she wrote for the Huffington Post last Thursday. "We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward," she said. "Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap."

Calls to Laird & Partners were not immediately returned.

Gap representative Louise Callagy also told Ad Age that the logo debacle does not mean that it has ended its relationship with Laird & Partners. "We are still engaged," she said. "Given this response, we decided to open it up. We'll explain more specifics in the next few days."

Gap posted a message on its Facebook page last night saying that in light of the response to its new logo it will be conducting a "crowdsourcing project."

"Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing," The Facebook post reads. "We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to ... see other ideas. Stay tuned for details in the next few days on this crowdsourcing project."

Asked why Gap handled the rollout the way it did, Ms. Callagy said it was intentional. "Gap's target customer is the millennial, and we're exploring ways to communicate with them," she said. "On Monday, without a lot of fanfare, we introduced the logo on the Gap.com site. ... That's in line with them."

But what about the customers who feel betrayed by the way Gap up and changed the brand without cluing them in? "We're addressing that by opening it up and having everyone participate in the process," she said. "We'll see how it goes."

To read original story, click on the following link: http://adage.com/article?article_id=146353

Video Resource:

1. http://www.youtube.com/watch?v=3mXSZdkH_kk
2. http://www.youtube.com/watch?v=FruzXZLwI2E

The Gap's New logo

This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.

I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers.

You've seen this evolution through many of our products, such as the 1969 premium denim and the new black pants, and more modern stores in many locations.

The natural step for us on this journey is to see how our logo - one that we've had for more than 20 years - should evolve. Our brand and our clothes are changing and rethinking our logo is part of aligning with that.

We want our customers to take notice of Gap and see what it stands for today.

We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward.

Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap.

From this online dialogue, it's clear that Gap still has a close connection to our customers, so tapping into this energy is right. We've posted a message on the Gap Facebook Page that says we plan to ask people to share their designs with us as well. We welcome the participation we've seen so far.

We'll explain specifics on how everyone can share designs in a few days.

Thank you to everyone who has already shared feedback. I'm excited about continuing the conversation and believe passionately in where we're taking our brand.

The Assignment: The Gap Inc. Logo Re-design--Due Oct 29th

The Gap Inc. ask people to share their designs. They welcome your participation and it's your opportunity to create your own logo for the Gap Inc.

Your task, therefore, is to redesign the Gap logo. All Logos must be Vector base and a maximum one colour: blue and two values (Black and White)